I am grateful to the Demandbase team, who have delivered so much success on a variety of dimensions. I also feel proud to have hired and helped develop Gabe, who is now a proven, trusted, and extremely capable leader ready for the challenge ahead. For those of you that know me, my career has been built on strong relationships, and my relationship with Gabe made this decision a no-brainer.
Customer feedback is basically free field research, which is inherently valuable to your business. Rather than paying extra for analytic reporting tools or think tanks, your customers are willing and able to send you real-time, user-verified data on what works and what doesn't. 52% of consumers agree that companies need to take action on customer feedback, too, so it seems like a bit of a no-brainer.
Also, don't try to leave this retrospective with a full-blown plan. Instead, end the meeting when your group has identified good set of possible actions and one or two no-brainer next steps. You can and should schedule a follow-up planning session that will build on these insights within a week. 2b1af7f3a8