Kaiser is big on proactivity. He thinks of institutional marketing \"as a proactive tool for healthy organizations as much as...a remedial approach for troubled ones.\" Moreover, no organization, no matter how successful, can afford to become complacent at any stage of the cycle. The cycle is not self-perpetuating; each element fuels the element that follows, for better or worse. If an organization neglects to maintain the engine, the engine will stall.
Kaiser insists throughout the book that the four-step approach he lays out can be applied to any type of arts group, not just performing arts organizations. And while that's more than likely true, it also means the framework he presents is by definition rather broad and therefore will require extensive customization on a case-by-case basis. Otherwise, The Cycle is a well-organized, easy-to-read primer for arts managers looking to ensure that their organizations survive and thrive in an increasingly tough environment for the nonprofit arts. Based on his extensive knowledge of arts managers' passions and fears, Kaiser provides a clear-eyed and persuasive guide that, with some patience and dedicated practice, will lead arts managers and their organizations to a bolder and better-funded future. 153554b96e